How to Charge What You’re Worth and Not Feel Bad About it

Have you ever wondered how others in your industry charge thousands for the same services you provide?

There’s no secret formula to applying a dollar sign to your product or service. If you look at others in your industry, you’ll see some priced at pennies-on-the-dollar and some charging well above average. Why is this? Some of it comes down to level of expertise, but that’s only part of the equation. The real distinction comes down to understanding your unique value, increasing your clients’ commitment, and believing your product/service is worth it.

Here’s how to charge what you’re worth and not feel bad about it…

1) Understand Your Unique Value

If you want to increase your rates to charge what you’re worth, you must understand what makes you unique and why that’s valuable to your clients. Maybe you offer a different perspective, provide a new solution, or go above an beyond to serve your clients. Whatever it is, your unique value is why your clients come to you over other businesses.

The price someone is willing to pay is based on perceived value. Understanding your unique value will help you  understand WHY your clients chose you. When you know why they chose you, you’ll have a better understanding of how much your ideal client may be willing to pay you.

Answer the following questions to understand your unique value:

• What do you offer that’s different from others?
• How do you go above and beyond for your clients?
• What do your clients specifically complement you on?
• What benefit do you provide for your clients?

2) Increase Your Client’s Commitment

Why does your client need your product/service? Those who need your product the most are very willing to pay a premium for it. It’s all about increasing their level of commitment. By charging a low price, you get little commitment, but by charging a high price, you get high commitment.

Charging a higher price means your clients are truly investing in themselves. If you look at those who charge the highest prices, they’re also the ones making the biggest promises. Your clients are not just putting a few bucks in to see if you’re worth it, they’re sold, they’re buying in, and they’re committed to getting as much out of their investment as possible.

Charging a premium price does two things for your business:

• You position yourself as a premium brand
• Your clients give a higher level of commitment to your product or service, and that improves their results

If you’re providing the value, then your clients will pay for it. Learn the SIMPLE pricing strategy to reach your desired income and make it worth every penny to your clients.

3) Believe You Are Worth It

Once you understand your unique value and know your clientele is willing to commit and pay for it, the only thing stopping you is your own belief system. As a marketer, I’ve learned that the only way to successfully sell something (and not feel sleazy) is if you actually believe in it.

You have to believe in the value you offer and what that is worth to your clients before you can sell it. If you don’t believe you’re worth it, no one else will.

Believing your worth isn’t something that happens overnight. I’ve spent hours talking to my clients, helping them to see their own value. Sometimes it feels like an argument, I’ll explain why they could charge double their current rates while they tell me it’s too much. 

The truth is, if others are charging those prices, there’s no reason you can’t too. However, until you believe in yourself and your value, you won’t be able to sell it to your clients. Master the mindset shift to believe in your value and confidently charge your worth.

2 Tips to help you Believe in Your Value

• Take time everyday to get real with yourself. Think about your strengths, but also think about your weaknesses. What can you do to level up? How can you keep improving? Pushing yourself to consistently learn and grow will help you naturally view yourself in higher esteem. Why? When you put effort into improving yourself, you’re investing in yourself, and that means you think you’re worth the investment.
• Ask your clients for feedback on how you’ve helped them (BONUS: use these as testimonials on your website to show potential clients what you can do for them)

Are you charging what you’re worth?